Updated October 4, 2026
Transition to Influencer
How she successfully pivoted from professional sports to digital media.
Retiring from sports is never easy. However, she leveraged her existing fanbase and natural charisma to carve out a new path.
Building a Brand
Through consistent lifestyle content, fashion posts, and engaging vlogs, she built a strong online persona. She connects with her audience through authenticity and relatability.
Collaborations
She quickly became a sought-after partner for lifestyle and beauty brands in Vietnam, starring in major campaigns and attending exclusive launch events.
Content Strategy
Her content spans travel, fashion, and daily life, offering fans a glimpse into the world of a modern digital entrepreneur.
Related Reading
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From athlete to creator
After retiring in January 2024 at age 20, Phạm Như Phương leaned into the public profile she'd been building as Louis Phạm. The discipline and camera comfort of elite gymnastics translated surprisingly well to content creation — lifestyle vlogs, fashion, travel, and glimpses of everyday life in Vietnam.
Why it worked
Few Vietnamese athletes have managed the pivot this successfully. Her gymnastics fame gave her an initial audience, but keeping it required consistency and personality — she posts in Vietnamese, engages directly with fans, and isn't afraid to address controversies head-on, as she did with the media storms around her. Read about her rise on social media and what ended her gymnastics career.